5 Elements Studio

Project Summary

Project Description:

To create a web presence and ‘homebase’ for 5 Elements Studio; to act as a gallery and portfolio of artwork done by Christina Chalk. The target audience is art galleries and perspective clients. The website also needs to be editable by the client after handed over so Christina can update the content as needed to add future works and other related media and details.

Project Timeline:

Week Goal
Week 1 Confirm Creative Brief and Proposal with client
Week 2 Start wireframes
Week 3 Complete wireframes / review with client
Week 4 Start full design
Week 5 Continue full design
Week 6 Finish / review full design with client
Week 7 Make final adjustments to website
Week 8 Handover + teach client how to update/maintain website

My Approach

As I needed a website that would need to be able to sell merchandise from, and also be responsive and easy to edit/maintain after handing off to the client, I decided to use SquareSpace as my hosting platform.

This in turn was a good choice, as the responsive design built-in to SquareSpace and overall ease to edit would work to my benefit.

UX Work

Personas

Persona 1 - Doug
Persona 1 - Doug
Persona 2 - Sussan
Persona 2 - Sussan
Persona 3 - Tim
Persona 3 - Tim

Color Theme

Color Theme colors
Client suggested colors, I adjusted to be colorblind-friendly for contrast.

Hi-Fidelity Wireframes (Based on Templates)

Wireframe - Home page
Wireframe - Home page
Wireframe - About page
Wireframe - About page
Wireframe - Events page
Wireframe - Events page
Wireframe - Gallery page
Wireframe - Gallery page
Wireframe - Shop page
Wireframe - Shop page
Wireframe - Contact Page
Wireframe - Contact Page

Summary of My Client Experience

My experience working with Christina was wonderful. She being an artist, already understood colors, and had knowledge of how a website might work, though none of the actual training.

The biggest challenges were finding times that worked to do virtual meetings, or sometimes assumed meanings in emails--which were later clarified through follow-up emails.

For my own management of the project, I'd say early on I struggled to communicate consistently with Christina, though I did correct that in the later half of the project. I felt I did well with helping assist with logo creation, and overall website design, and trying to fill in what I thought Christina would want in her website (layout-wise).

By the Numbers

Hours spent on project: ~19 hours total

Final cost of project work: ~$1,877.00

Final Website Design

Screenshots:

Final - Home page
Final - Home page
Final - About page
Final - About page
Final - Events page
Final - Events page
Final - Gallery page
Final - Gallery page
Final - Shop page
Final - Shop page
Final - Contact page
Final - Contact page
Final - Cart page
Final - Cart page

Mockup

Laptop open to 5 Elements Studio website

Link to Finished Website